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A journey in the history of a precious collector’s item

The first Lavazza Calendar was published in 1993 and shot by Helmut Newton.
This was the start of a thrilling journey, based on the special relationship between photography and Lavazza coffee. Both are children of our age, generators of energy, and they are seductive: although they are consumed quickly, the pleasure they offer continues like a delightful aftertaste.

The calendar quickly becomes a sought-after and precious collector’s item, a leading player in Lavazza’s international communications, with the top photographers taking turns behind the camera.

The 2018 Lavazza Calendar by Platon Antoniou "2030: What are you doing?" The 2018 Lavazza Calendar by Platon Antoniou


The question highlighted by the 2018 Calendar is deliberately direct, provocative and sends out an invitation to embrace the 17 Sustainable Development Goals defined by the United Nations to be achieved by 2030 — the final date that the UN itself has identified for transforming the planet into a more sustainable place.

The Calendar features the portraits of some of those who have accepted the challenge for change with concrete actions and initiatives having a real impact, people who can be a source of inspiration for everyone. These portraits will serve to tell throughout the year the goals they have set themselves as ambassadors: from clean water to gender equality, from quality education to climate, from sustainable consumption to respect for biodiversity.

Even though 2030 seems a long way away, the 2018 Lavazza Calendar seeks to remind us every day that we will all have to fight on the front line for the future so dear to our hearts.

The 2018 calendar:
- "2030: What are you doing?"

The 2017 Lavazza Calendar WE ARE what WE LIVE The 2017 Lavazza Calendar by Denis Rouvre


The magic of the “geography of faces” plays a key role in the 2017 Lavazza Calendar, “We Are What We Live”.
“We Are What We Live” is the last journey in the trilogy of The Earth Defenders, conceived by Lavazza in collaboration with Slow Food. From India to Laos and Vietnam, from Sri Lanka to Indonesia, through the lens of photographer Denis Rouvre, the profound relationship between the land and the people who live on it is portrayed: a love for each coffee plant, the battle against a hostile climate, the desire to learn new techniques, respect for traditions and roles, the union of different communities in the same corner of the world.

Part humankind and part environment: the Lavazza “We Are What We Live” Calendar is composed of 12 sets of photos displayed side by side. On one side is the face of a man or woman laid bare, portrayed in their essence and naturalness. On the other is a place, a landscape, that represents the environment in which they live and the nature they work. In Rouvre’s pictures it is as if the two halves — humans and the environment — were overlaid and shaped each other: each portrait is also a landscape, and each landscape ends up being a portrait.

The 2017 calendar:
- We are What We Live

The 2016 Lavazza Calendar by Joey L From Father to Son The 2016 Lavazza Calendar by Joey L


Lavazza and Slow Food present “From Father to Son”, the new 2016 Calendar produced by the young Canadian photographer Joey L.

The subjects of his photographs are the #Earthdefenders: modern heroes of the Earth who, thanks to their fathers’ teachings, defend biodiversity and promote sustainable development. The photographic reportage, shot in Central and South America, represents the natural evolution of the 2015 Lavazza Calendar and will help support the Slow Food initiative Terra Madre Giovani - We Feed the Planet.

Once again this year the calendar will be sold as a limited edition, precisely to support the Terra Madre Giovani project.

Calendario 2015 The Earth Defenders The 2015 Lavazza Calendar by Steve McCurry

The 2015 Lavazza Calendar by Steve McCurry produced with Slow Food is a photographic journey that recounts the everyday heroic stories of the Earth Defenders: men and women who with courage, pride and dedication are defending their projects in Africa. Lavazza and Slow Food are thus supporting food traditions and siding with all Earth Defenders, who are a beacon of hope for local communities, ambassadors of a feasible development and a better future.
In his 12 shots McCurry succeeded in immortalising the soul, strength and humanity of the Earth Defenders. For the first time the 2015 Lavazza Calendar will be on sale as a limited edition to support the project “10,000 Gardens in Africa”.


An incredible alchemy of photographs and stories with an almost cinematic quality, a seamless natural sequence that speaks of inspiration. And coffee. The famous portrait photographer Schoeller turns the spotlight on to the chefs who make inspiration their mantra in the kitchen.

The photographer: Martin Schoeller.

He was born in Munich, Germany, in 1968. He was deeply influenced by August Sander’s portraits of the working class, as well as by Bernd and Hilla Becher. He worked as an assistant to Annie Leibovitz from 1993 to 1996.

1/365 The 2013 Lavazza Social Calendar 1/365 The 2013 Lavazza Social Calendar

1/365 - The 2013 Lavazza Social Calendar is the 2013 Lavazza calendar: not a traditional calendar but a video installation that tells the story of a year in one day through 12 themes. A work made by selected photos and videos uploaded by users, that make Lavazza's first digital calendar “alive”.



The artist: Marco Brambilla

With a background in cinema and science-fiction, Marco Brambilla is an emerging video installation artist, and has received acclaim at the San Francisco Museum of Modern Art and Sundance Film Festival.

THE LAVAZZERS THE LAVAZZERS 2012 – 12 Special Photographers



The Lavazzers is the name of the twentieth edition of the Lavazza Calendar, which in celebration of such an important event reunites 12 masters of photography that helped to make it such a success over the years: Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth.

They put themselves enthusiastically into play, celebrating their most special relationships with the Lavazza coffee through self-portraits. Led by the Armando Testa agency, which has worked also for this year’s calendar, the 12 photographers have interpreted themselves through innovative, unusual and highly imaginative shots.

Discover more on the photographers:

Erwin Olaf 
Thierry Le Gouès
Miles Aldridge
Marino Parisotto
Eugenio Recuenco
Elliott Erwitt
Finlay MacKay
Mark Seliger
Annie Leibovitz
Albert Watson
David LaChapelle
Ellen von Unwerth


Italy is where people fall in love: and anyone who has been here at least once knows it. There must be something in the air, or perhaps it’s the beauty of the landscapes, the mild climate, and the charm of the local architecture, that suggests the noblest of sentiments: in Italy, passion is at its purest. And this is the theme of the Lavazza calendar 2011: a light but intense journey through photographs, recounted in a witty and surreal tone by the American photographer Mark Seliger.

The photographer: Mark Seliger
He was born in Texas in 1959.
His first engagement as a professional photographer was for Rolling Stone. In 10 years, he shot more than 125 covers and directed numerous music videos.

The models:
Olivia Wilde, Tao Ruspoli, Bill Gentle, Monica Castillo, Enrique Palacios, Noot Seear, Cedric Bihr, Liliana Dominguez, Alessandro Giallocosta, Violet Budd, Jeisa Chiminazzo, Ivan Olita

The places:
Capri - Italy, Naples - Italy, Verona - Italy, Tuscany - Italy, Venice - Italy, Florence - Italy




The star of the Lavazza calendar 2010, The Italian Espresso Experience, is Italian music, the worldwide ambassador of talent, a positive spirit and lifestyle. This surprising, upbeat calendar has been produced by the influential British photographer Miles Aldridge, who has taken 7 memorable shots.

The photographer: Miles Aldridge
He loves colours that don’t exist in nature— phosphorescent yellow, bubblegum pink and the bright green of imitation grass — and the dialectic of opposites. It is no coincidence that his style is called Futuretrò: a mix of vintage and the futuristic, lit by an electrifying pop palette. Learn more

The models:
Bianca Balti, Georgia Frost, Lydia Hearst, Daisy Lowe, Alexandra Tomlinson, Alek Alexeyeva

The places:
Rome - Italy




For the Lavazza calendar 2009, Annie Leibovitz interprets the Italian style with seven images. This spectacular journey is a tribute to the Bel Paese, celebrating fashion, art, cuisine, seduction, cinema and history. Naturally, this itinerary is guided by a cup of Lavazza espresso, the iconic emblem of the Italian lifestyle around the world.

The photographer: Annie Leibovitz

She is the most famous and celebrated living photographer: she was named a Living Legend by the US Library of Congress. Because of her contribution to photography, she has received numerous prestigious awards worldwide. Learn more


The models:
Eva Riccobono, Gilda Sansone, Brooke and Alison Kowalski, Kate Ballo, Elettra Wiedemann, Marco De Conciliis, Alessia Piovan

The places:
Rome - Italy




Through seductive glances and sumptuous backdrops, the queens of the Lavazza calendar 2008 beckon us to their courts for a real majestic experience. Every respectable queen has her king and, naturally, the king of the calendar is Lavazza espresso, the coffee that reigns supreme in every image.

The photographer: Finlay MacKay
Born in Scotland, 1973. After the studyingies, he moved to London, where he became an assistant to photographers such as Elaine Constantine with whom he worked full-time from 1999 to 2002. His first photographs revealed a highly original and innovative style that draws inspiration from the street art and comics, as well as from more classic English schools of painting. Learn more


The models:
Sofie Nielander, Maria Dvirnik, Xiuli Gao, Anna Sjoberg, Cicely Telman, Awoi Mac Bullen Geu

The places:
Milan - Italy






Set in a lawless city, in the style of American comics from the ‘40s, Eugenio Recuenco takes photos of sensual super-heroines, made infallible by Lavazza espresso. The masterful use of light and colour makes every shot of the Lavazza calendar 2007 suggestive, with a scent of coffee.

The photographer: Eugenio Recuenco
Considered one of the most creative contemporary photographers in Spain, he is famous worldwide for his works in the publishing and advertising fields. His highly personal style has been defined as “cinematographic” and “pictorial”. Learn more


The models:
Missy X, Kristina D, May Andersen

The places:
Madrid - Spain







Women, travel, dreams. After the 1995 Lavazza Calendar, Ellen von Unwerth signed also the Lavazza calendar 2006, dedicated to luxury and flight like it used to be, when the skies were restricted to a select few, and the imagination was full of exotic paradises, cocktails and coffee, smiles and expectations.

The photographer: Ellen von Unwerth
Ironic and provocative yet always elegant and sensual, her photographs have appeared in the world’s leading fashion magazines. Besides photography, von Unwerth also directs short films and music videos. Learn more




The models:
Julia, Marguarita, Kemp, Melissa, Eva J, Gia, Rila

The places:
Paris - France






For the 2005 calendar, Lavazza turns to the lens of Erwin Olaf. The Dutch photographer creates a dreamy world inspired by the circus, revolving around shades of red and white, for an entertaining and surreal account of the relationship between men and women.

The photographer: Erwin Olaf
He was born in the Netherlands in 1959. His way of portraying real life is always ironic and non-conformist. His photographs are rich in humour, forcing viewers to consider the limitations of the idea of beauty imposed by the fashion and advertising worlds. Learn more

The models:
Sanne, Esmee, Bettina, Carmen, Renée, Anne-Marie, Corazon, Kat, Babs, Annie, Clara, Brandise

The places:
Amsterdam - The Netherlands




With the 2004 calendar, espresso cups are launched into orbit, and Le Gouès — the photographer selected for this edition — re-creates a world made of coffee and sugar, freely inspired by Barbarella and the pop and science fiction imagination of the ‘60s and ‘70s. The intergalactic voyage leads us to discover a physical and mental space that borders upon fantasy.

The photographer: Thierry Le Gouès
He is best known as a fashion photographer and the author of famous advertising campaigns, distinguishing himself for two great works: "Soul”, inspired by Black Africa, in which the female nudes are sculpted from ebony and light, and "Popular", in which the public is treated to a new vision of Cuba. He currently divides his time between Paris and New York. Learn more

The models:
Ingrid Parewijck

The places:
Paris - France





The Lavazza 2003 calendar is shot by Jean-Baptiste Mondino. The concepts are Italianness and cosmopolitism, perfectly combined in the popular “crest” image, conveying all the vitality, the irony but above all the glamour of the brand.

The photographer: Jean-Baptiste Mondino
His shots have been featured in various magazines including Vogue, Numero, The Face, Arena, Vanity Fair and Interview. He has photographed many famous celebrities from the world of music, cinema and fashion. Learn more

The models:
Hanna Huber, Ralph Jacobs, Micaya , Yasmine

The places:
Paris - France



In 2002, the Lavazza calendar is put outproduced in colour for the very first time since its inception. This radical change bears the signature of an internationally famous photographer who is also known as "the king of contemporary photographic pop art": David LaChapelle.

The photographer: David LaChapelle
His exuberant, original and energetic style makes his works instantly recognisable. His style is surreal but ironic, and his bright, intense, vibrant colours turn in photographsare often described as baroque and over the top, so that many people have dubbed him photography’s answer to Fellini. Learn more

The models:
Nicole Laliberte, Margareth Lahoussaye-Duvigny, Ehrinn Cimmings, Angela Little, Chris Cormier

The places:
Malibu - USA

FRIENDS&MORE FRIENDS&MORE 2001 – Martine Franck e Richard Kalvar


For the 2001 calendar, stories of life and friendship revolve around a cup of coffee, through the introspective lenses of two great photo-reporters from Magnum Photos: Martine Franck and Richard Kalvar.

The photographers: Martine Franck and Richard Kalvar
Born in Belgium in 1938, Martine Franck began working as a freelance in 1965, producing portraits of artists and writers, but mainly dealing with human interest reportages. Richard Kalvar was born in New York in 1944. After a long journey across Europe, he undertook a career as a photographer, specialising in urban scenes of everyday life. Learn more

The places:
Paris - France




With the new millennium the calendar proposes an original account of images exploring the theme of European families, signed by the timeless style of Elliott Erwitt. Naturally, everything revolves around coffee, the beverage that, in its different forms and rites, marks the hours in everyone’s day.

The photographer: Elliott Erwitt
Born in Paris in 1928 to Russian parents. In 1939 he moved to the United States, where he studied photography and cinema. In 1950, Erwitt began working as a professional freelance photographer, producing work for the press and the world of advertising, before joining Magnum Photos. In the 1970s, he also began shooting adverts and documentaries.

The models:
70 people portrayed

The places:
Milan - Italy



The catwalk for the end of the millennium is entrusted to twelve different reporters from the agency Magnum Photos, established by Henri Cartier-Bresson, Robert Capa and other renowned photographers:
David Allan Harvey, Leonard Freed, Gilles Peress, Steve McCurry, Inge Morath, Martine Franck, Elliott Erwitt, Gueorgui Pinkhassov, Bruno Barbey, Ian Berry, Rene Burri, and Dennis Stock.

The photographers: Magnum Photos

Magnum photographers are famous for having produced some of the most important reportages of recent decades, documenting wars, natural disasters and social events, but also aspects of society that are not covered by traditional journalism.

ELISIR D’AMORE ELISIR D’AMORE 1998 – Marino Parisotto




For Calendar number 6 the photographer Marino Parisotto chose the title of the famous opera by Donizetti to allude to the many personalities of coffee: passion, romanticism, drama, poetry. The subjects often underscore the "masculinity" of the beverage with the presence of iconic and statuary male figures.

The photographer: Marino Parisotto
He started as a fashion photographer. His advertising campaigns, with a characteristic high impact, are also romantic and visionary, tending to reveal beauty in all its forms.



The models:
Scott Benoit, Mandala Tayde, Leticia Herrera

The places:
Palermo - Italy


In 1997, the calendar was entrusted to the camera of Albert Watson, who decides to represent “the two souls of coffee” through images. Coffee combines sweetness, warmth, comfort and serenity with strength, vigour and stimulation. The photographer captures the spirit of coffee, entrusting its representation to the dual significance of the woman who is angelic in some cases and a devil in others.

The photographer: Albert Watson
His vast output, featuring different styles and techniques, includes portraits, fashion reportages, landscapes and snapshots of everyday life. He has also shot hundreds of TV commercials and music videos. Learn more



The models:
Alek Wek, Nicole Maddox, Carmen Hawk

The places:
New York - USA

1996 CALENDAR 1996 CALENDAR Ferdinando Scianna

The calendar took on a warm, Mediterranean style in 1996, thanks to the atmosphere created by Ferdinando Scianna's shots, who staged the coffee in the gentle, diffused light of classically Italian settingsspots, mixing the sensual pleasures of coffee with the warm tones of the South. The exceptional testimonial and perfect interpreter of these atmospheres is Maria Grazia Cucinotta.

The photographer: Ferdinando Scianna
He was born in Sicily in 1943. He alternated between reportages, fashion assignments, advertising and portraits, and finally achieved international acclaim, while continuing to work as a journalist. Learn more

The models:
Maria Grazia Cucinotta, Federica Ripamonti, Gianluca Cerruti

The places:
Fasano - Italy
Martinafranca di Puglia- Italy

1995 CALENDAR 1995 CALENDAR Ellen von Unwerth

For the 1995 Calendar Lavazza turned to a German photographer, Ellen von Unwerth, former model and pupil of Helmut Newton. Her eroticism is interpreted with irony and glamour, playing on the seductiveness of coffee. Von Unwerth also shoot the 2006 Calendar.

The photographer: Ellen von Unwerth
Ironic and provocative yet always elegant and sensual, her photographs have appeared in the world’s leading fashion magazines. Besides photography, von Unwerth also directs short films and music videos. Learn more





The models:
Carla Bruni, Amber Smith

The places:
Paris - France

1994 CALENDAR 1994 CALENDAR Helmut Newton

For two years in a row — 1993 and 1994 — Lavazza chose master photographer Helmut Newton. His style was perfect for conveying the passion for coffee. Newton's photographs, shot in Paris and Monte Carlo, have a powerful impact, conveying passion, eroticism and vitality.

The photographer: Helmut Newton
Born in Berlin in 1920, in the ‘60s he undertook a career as a professional fashion photographer. His pictures, characterised by sophisticated eroticism and revealing a superb photographic technique, revolutionised fashion photography.

The models:
Verina Nadia, Aldrige Padma

The places:
Monte Carlo - Monaco

1993 CALENDAR 1993 CALENDAR Helmut Newton

For two years in a row — 1993 and 1994 — Lavazza chose master photographer Helmut Newton. His style was perfect for conveying the passion for coffee. Newton's photographs, shot in Paris and Monte Carlo, have a powerful impact, conveying passion, eroticism and vitality.

The photographer: Helmut Newton
Born in Berlin in 1920, in the ‘60s he undertook a career as a professional fashion photographer. His pictures, characterised by sophisticated eroticism and revealing a superb photographic technique, revolutionised fashion photography. Learn more

The models:
Simonetta Gianfelici, Barbara Borghesi

The places:
Paris - France