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There’s More to Taste: more rituals, more cheer, more Lavazza

The world of tennis and that of Lavazza have much more in common than one might imagine: they share common values, such as tradition and excellence.

That’s why, for the fifth year running, in addition to the passion of spectators, Wimbledon will be offering all the flavour of the authentic Lavazza espresso.

For the 2014 edition about 60 service points and 200 coffeemakers were deployed. This year tennis fans will once again participate in an event full of taste, just like the authentic Italian espresso.

Since 2011 coffee breaks at the tennis tournament have become a habit, a ritual to which everyone seems pleasantly accustomed.

Wimbledon 2015

Wimbledon 2015

Lavazza. There’s More to Taste.

Participating in events such as Roland Garros, Wimbledon and the US Open, means entering into a whole new world full of experiences, people, events, style, and all the forms of expression that go beyond the boundaries of sport.

Lavazza at Wimbledon: